by Craig Simmers | Jul 14, 2017 | Account Acquisition, Marketing
For nearly two decades, we have fielded numerous questions about best practices on how to grow retail deposit market share, specifically in regards to establishing primary banking relationships. An interesting fact…the questions haven’t changed much over...
by Chad Alvarez | Jul 14, 2017 | Auto Loan Growth, Marketing
It has finally happened. The almighty desktop computer has been dethroned and surpassed by mobile devices for Google searches. This should not come as a surprise, as the install base for mobile devices is greater than desktop computers in 2017. What you may not know...
by Chad Alvarez | Apr 14, 2017 | Marketing
In the 4th quarter of 2016, an alarming number of financial institutions started to receive legal demand letters for non-compliance with the WCAG 2.0 (Level AA) Web Content Accessibility Guidelines from the World Wide Web Consortium (W3C). The W3C set the standards...
by Jennifer Brooks | Apr 14, 2017 | Marketing
Impossible you say? On the surface, I agree it seems counterintuitive. Think of the budgets, the resources, and the manpower that big national companies have ready at their fingertips. Bank of America, for instance, is estimated to have a marketing budget over $2...
