Credit unions are in the business of educating. Much of that education is centered around the advantages and benefits of credit union membership as well as adopting strategies to help serve the underserved in their market. Relying on traditional SEG-based growth in...
Lessons Learned While Mystery Shopping I consider myself lucky. Over the years, I have accrued wonderful memories and great experiences while mystery shopping at bank and credit union branch locations across the United States. A few stand-out memories pop into my...
Fintech, Blockchain, Neo-Bank, Digital Disruption. These topics have increasingly become commonplace in the banking industry. You want to better understand these concepts, so you Google and find numerous articles on the subject matter. After researching, you...
In October of 2015, we began what has become a multi-year process of addressing issues related to growing deposit market share. When Craig Simmers, Founder of Stellar Strategic Group, asked me to share some of our experiences during the past two years, I knew this was...
As marketers, one of the biggest challenges we face is how to devote proper time and resources for the development and testing of new marketing ideas. Sometimes it’s just easier and more convenient to run the same successful campaign year after year instead of...
Prediction #1 – Competition for Core Deposits will get Tougher Over the last few years, focus on growing core deposits waned at many community banks and credit unions. Those institutions that consistently marketed for deposit accounts during this time found easy...
