by Craig Simmers | Oct 29, 2020 | Account Acquisition
The rapidly increasing value of a checking account has never been greater than it is today. In my 20 years of assisting clients with growing their checking and core deposit base, we have never seen the value of a checking as high as it is today. We have always...
by Craig Simmers | May 8, 2020 | Account Acquisition, Auto Loan Growth, Marketing, Overdraft Income
The Big Banks are Vulnerable We’ve all heard the phrase “too big to fail” related to the big banks. I firmly believe the past twelve years have proven they’re actually “too big to service” the bulk of consumers. Clearly, big banks play a major role in our economy. But...
by Jennifer Brooks | Mar 30, 2020 | Account Acquisition, Case Studies
Background: This 10-branch, community bank in the southeast currently has $709 million in assets. Stellar Strategic Group originally partnered with this financial institution in 2011 to help grow core deposits. Recently, we wanted to ramp up results for this client...
by Craig Simmers | Mar 19, 2020 | Account Acquisition
Using Active Marketing to Combat High Deposit Ratios During our monthly analysis of loan to deposit ratios nationwide we looked at the ten highest ratios in each state among banks. To our surprise the average ratio was 109.5%. As we all know, there was a period from...
by Craig Simmers | Apr 17, 2019 | Account Acquisition, Marketing
Year after year, we receive numerous questions about best practices when it comes to growing retail deposit market share. Specifically, about establishing the Primary Financial Institution (PFI) status via checking account relationships. An interesting fact: The...
by Craig Simmers | Jul 17, 2018 | Account Acquisition
Over the last 18 years of working with community banking institutions, we have not experienced a better market to drive low-cost core deposits than we have today. Yet, it is surprising to me how few are taking advantage of this opportunity. There are numerous factors...
