Background: This 10-branch, community bank in the southeast currently has $709 million in assets. Stellar Strategic Group originally partnered with this financial institution in 2011 to help grow core deposits. Recently, we wanted to ramp up results for this client...
In today’s banking world, multi-channel marketing isn’t just a buzzword anymore — it’s a necessity for marketing success. Banking is moving from in-branch to on-device, and your marketing efforts should reflect that shift. People are utilizing more devices daily with...
Lessons Learned While Mystery Shopping I consider myself lucky. Over the years, I have accrued wonderful memories and great experiences while mystery shopping at bank and credit union branch locations across the United States. A few stand-out memories pop into my...
Fintech, Blockchain, Neo-Bank, Digital Disruption. These topics have increasingly become commonplace in the banking industry. You want to better understand these concepts, so you Google and find numerous articles on the subject matter. After researching, you...
Prediction #1 – Competition for Core Deposits will get Tougher Over the last few years, focus on growing core deposits waned at many community banks and credit unions. Those institutions that consistently marketed for deposit accounts during this time found easy...
