Background: This credit union (CU) is located in the Southwest and has an asset size of roughly $160MM with 14,000 plus members. The CU has a community charter footprint with a potential membership of 500K plus. The CU was not the market leader in rates, with rates...
Background: This credit union (CU) is located in the Midwest and has an asset size of roughly $1.3B with 120,000 plus members. The CU has a community charter footprint with a potential membership of over several million households. The CU rates for A, B, C, D, & E...
How great would it be to have a crystal ball that accurately predicts the future? What might it foresee when it comes to strategic planning and budgeting for auto lending in 2020? Available on the market are a myriad of “future analytic” programs that predict...
The brutal reality to the question above is: “It depends on the cost of acquisition, and any lost opportunities.” Auto loans are the “lifeblood” for most credit unions needing assets. When credit unions were first formed, most were SEG based,...
Credit unions are in the business of educating. Much of that education is centered around the advantages and benefits of credit union membership as well as adopting strategies to help serve the underserved in their market. Relying on traditional SEG-based growth in...
