by George Monnier | Apr 1, 2020 | Marketing
Most credit unions started “life” as a SEG based institution. Many were designed to meet the banking needs specific businesses employees by financing loans, open savings accounts, and even transactional accounts through payroll deductions. 80% of all auto loans are...
by George Monnier | Mar 25, 2020 | Marketing
How can you Increase Brand Awareness? Many credit unions advertise through multiple mediums to try to measure “brand impression rates”. The goal is that with increased brand recognition and traffic your sales will grow in markets with increased impression rates. The...
by George Monnier | Mar 24, 2020 | Uncategorized
A SPECIAL MESSAGE FROM OUR FOUNDING PARTNER Dear Colleague, The COVID-19 Virus is disrupting many of the services that were part of “business as usual.” Dealerships are reporting a significant downturn in sales. Indirect loans are reaching new lows. Consumers are...
by George Monnier | Mar 18, 2020 | Marketing
Targeting New Members Most credit unions that have successfully gained charter approval from the NCUA have done so by providing banking to “help serve the underserved” in a specific geographic area. The Community Charter effectively makes the neighbors of your current...
by George Monnier | Mar 10, 2020 | Auto Loan Growth
Credit Unions have helped members finance vehicles since the first credit union was established. Over many decades, CU’s have grown their indirect auto loan portfolio by leaps and bounds, with aggressive rates and technology upgrades through dealership financing...
